B2B Booth Engagement
Turn Booth Traffic Into Qualified Conversations
Mike King helps B2B exhibitors attract attention, communicate their value proposition clearly, and create a stronger handoff to booth staff through live interactive engagement.
30+
Years in enterprise technology
Sales
Strategic enterprise sales background
Exhibitor
Conference, sponsor booth, and partner event experience
Fluent
AWS, GitHub, GitLab, Atlassian, DevOps, cloud, AppSec, and AI governance
Most Booth Activations Generate Scans. Few Deliver Understanding.
Attention is not the same as understanding.
Many booth tactics generate traffic. Fewer help attendees quickly understand what your company does, who it helps, and why it matters.
The result is often high activity but limited context for meaningful follow-up conversations.
How It Works
A repeatable three-phase process designed around exhibitor outcomes.
Attract
Create curiosity and stop attendees naturally on the expo floor.
Communicate
Deliver key elements of your value proposition through engaging interactive moments.
Connect
Introduce interested attendees to booth staff for deeper conversations and qualification.
About Mike
Eight Years on the Exhibitor Side
Mike spent more than eight years on the exhibitor side of enterprise technology conferences, sponsor booths, partner events, and customer events.
He understands what event teams are trying to achieve: attract the right attendees, communicate complex offerings clearly, and create stronger conversations that lead to meaningful follow-up.
Experience includes enterprise technology environments involving AWS, GitHub, GitLab, Atlassian, application security, cloud, DevOps, and AI governance.
Mike combines that enterprise technology background with professional live engagement expertise and a track record of creating audience attention in complex B2B environments.
See Mike In Action
Real technology conferences, networking receptions, customer events, and executive dinners.
Conference Highlight Reel
Coming Soon
In Action
Real exhibitor environments. Real conferences.
Attracting attention in busy event environments
Engaging attendees through interactive experiences
Communicating complex messages in memorable ways
Creating stronger conversations for booth teams
Beyond the Expo Floor
Customer Receptions & Executive Events
Mike King Live also supports customer receptions, executive dinners, partner events, and VIP networking experiences where professional engagement matters.
Whether it's an intimate executive dinner or a large-scale partner summit, the approach remains the same: create the right conditions for the conversations your team needs to have.
Discuss Your Event
Is This Right for Your Event?
A Strong Fit
- B2B technology exhibitors
- Complex products and services
- Organizations with a clear value proposition
- Teams focused on meaningful conversations, not just booth traffic
- Conferences, expos, summits, customer events, and partner events
Probably Not a Fit
- Consumer entertainment activations
- Generic crowd-building with no messaging objective
- Teams focused exclusively on badge volume
- Booths without staff prepared to continue the conversation
- Events outside Canada unless discussed in advance
Common Questions
Client Feedback
Testimonials will be added following upcoming engagements.
Let's Talk About Your Next Event
If you're looking for a way to attract attention, communicate your message, and create stronger conversations at your next event, let's talk.
Contact Mike